Brett Weitz

Head of Content, Talent, and Brand Sales at X

Board Member Since 2016

Brett Weitz serves as Head of Content, Talent, and Brand Sales at X. Brett’s role at X involves overseeing the platform’s content, talent, and brand sales strategies, ensuring that the company remains competitive and relevant in the dynamic media landscape. Strategic restructuring has enabled X to adapt to the ever-changing media industry and capitalize on new opportunities for growth and innovation.

A few months into the role, Weitz has spearheaded the delivery of new engagement and discoverability formats that aim to put creators at the forefront of every conversation. Weitz’s team focuses on partnerships like those of Mr. Beast, as well as X’s original programming slate that spans key verticals. Content deals with partners like Jim Rome, Khloe Kardashian and WWE are setting the stage for X’s video-first mentality as, “the everything app.”

Brett comes to X from WarnerMedia where he was General Manager of TBS, TNT, and truTV. During his tenure, Weitz developed a slate of critically beloved shows such as the Emmy Award-winning Full Frontal with Samantha Bee, aired the 300th episode of American Dad, celebrated the 1-year anniversary of the wrestling hit AEW: Dynamite, and greenlit the highly anticipated revival of Wipeout and the extreme talent competition series Go-Big Show, among others.

Weitz was previously Executive Vice President of Programming for TBS, as well as Senior Vice President of Scripted Development for TNT and TBS, where he developed and helped launch numerous hit series, including The Last Ship, Rizzoli & Isles, Falling Skies, Dallas, and Franklin & Bash. Weitz redefined his networks’ direction with groundbreaking new series and first-class comedy originals.

Before charting success as a cable exec, Weitz began his career in the entertainment industry in the mailroom at United Talent Agency. He quickly rose through a number of positions, eventually becoming an executive at Michael Ovitz’s Artists Television Group. After a brief stint as a talent manager at Artists Management Group, Weitz moved back to his true passion, television development, holding positions at Columbia Tri-Star Television, 20th Century Fox Television, and fox21. In these roles, he oversaw the development of hits such as Everwood, Prison Break, Sons of Anarchy, Beauty and The Geek, and Freeride. During his time at fox21, Weitz also developed the drama Saved for TNT, which led to his role heading up the newly expanding drama division.

In 2006, Weitz was recognized by the entertainment industry and The Hollywood Reporter as one of “35 Executives Under 35 To Watch.” Most recently, he was deemed one of “The Gatekeepers of Comedy” by New York Magazine and was honored by Multichannel News as one of the “Top 40 Executives Under 40.”

Outside of media, Weitz has served as the Chair of the Board of Directors of the Hydrocephalus Association (HA) since 2016. It is the nation’s largest non-profit and most widely respected, non-governmental funder of hydrocephalus research in the United States. He joined the board after his youngest daughter was born with hydrocephalus, a neurological condition that has no cure and where the only treatment option requires brain surgery. It has driven him to share his professional expertise and passion to raise awareness and aggressively move the mission of the association forward as it works to find a cure for the one million Americans living with the condition. Additionally, the organization also provides support and educational resources to patients and families.